23 days ago
Here's our playbook for effectively engaging investors:
- Research extensively - Study investors' prior deals, check sizes, industry preferences, etc. This ensures better targeting.
- Personalize your message - Include something specific about why you selected them. Generic outreach goes nowhere.
- Craft a compelling subject line - Aim for short, clear, and exciting to pique interest. E.g. "Hot AI Startup Targeting Billion Dollar Industry"
- Focus your pitch - Have a crisp value proposition ready to convey what problem you solve uniquely. Don't make investors wade through dense text.
- Make it scannable - Use formatting like bullet points, headings, and bold text so your email is easy to digest.
- Include a strong CTA - Don't just ask to "connect" or "set up a call". Be clear on next steps, like sending a deck or setting a meeting.
- Follow up persistently - It may take 4-6 touchpoints before you get a response, so don't be discouraged. Consistency pays off.
- Track everything - Use a CRM to record outreach details. This keeps you organized and lets you optimize your strategy.
- Review and refresh - Analyze regularly to see what works and what doesn't. Refresh your list to remove unresponsive investors.
I am stepping away for some time i have some family stuff going on and got a new job and relocating.