1 month ago
![[Image: 1656441504016?e=2147483647&v=beta&t=eyQ4...sRjqUdaIGk]](https://media.licdn.com/dms/image/v2/C4E0DAQFnVGMRf4uN9w/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1656441504016?e=2147483647&v=beta&t=eyQ4vntpFBonu2o5Rd4mrKJ87pTuAw28JsRjqUdaIGk)
In this course, learn the key concepts and principles of business to business (B2B) marketing. Marketing expert Dina Shapiro explains what defines a B2B marketer, and how this type of marketing differs from business to consumer (B2C) marketing. Dina covers key concepts like: How to develop a comprehensive B2B acquisition plan, how to successfully leverage customer relationship management (CRM) processes, and how to effectively engage and connect with your customers.